Ping An's mission: For shareholders, Ping An's goal is to produce stable return and boost asset values. For customers, the Company aims to provide the best services with integrity. For employees, Ping An's commitment centers on being a responsible employer and provide for the lives and careers of its employees. For Society, Ping An's commitment is based on the Company's desire to give back to society and contribute to the development of the country.

Ping An of China takes “integrity” as the Company’s cultural foundation and “professionalism creates value” as the core cultural concept. Ping An targets at improving customer experience and continuously creating maximum value for shareholders, customers, employees and the Society.

As a professionally-managed and world-class organization, Ping An has a comprehensive governance structure and is the first Chinese insurer to have foreign shareholders. Guided by its mission and philosophy to fulfill its responsibility to the shareholders, customers, employees, society and partners, Ping An has been able to ensure that the Group as a whole is moving towards its goal, underpinned by a foundation that unites strategy, branding and corporate culture. Ping An’s sustainable and stable development is supported by its robust business functions, clear growth strategy, its pioneering and comprehensive risk management system, a disclosure mechanism marked by truthfulness, accuracy, completeness, timeliness and fairness, and an active and effective investor relations function.