Culture Vehicle:Corporate Culture Series
The History of Ping An(by WangSummary:
Two decades ago, Ping An was founded as a small company in Shekou, Shenzhen.
Today, Ping An is a world-leading financial services group.
Ping An's growth over the 20 years reflects the great changes in China's financial industry.
Once focused on insurance, Ping An is now committed to offering integrated financial products and services. And Ping An has been widely praised for its achievement as well as speed in joining the world's top 500.
What is the origin of Ping An? Who are the entrepreneurs and teams, and what are the management and operational innovations, behind such a fast-growing and world-leading financial services group? What is the landscape of China's financial opening-up and reform behind Ping An's emergence?
Going forward, Ping An may face even more uncertainties ... However, a recount of Ping An's history enables us to dig into the rapidly changing financial industry of China and the leading players in it ...
Words from the Heart of Ping An (by Ma Mingzhe)About the author:
Mr. Ma Mingzhe was born in 1955, and got his doctor's degree in money and banking from Zhongnan University of Economics and Law. He founded Ping An Insurance in 1988 and acted as its director/president. Since 1994, he has acted as chairman and CEO of Ping An Insurance (Group) Company of China, Ltd.
Words from the Heart of Ping An takes readers through a journey of "deep thinking" into the corporate "rational governance." "Why are several companies founded at the same time as Ping An lagging far behind it now?" "How does Ping An keep its strong entrepreneurship after 20 years of fast growth?" "As Ping An grew from a property insurance company into an integrated financial services group, how has it become more and more efficient? Why have its employees become more and more engaged? Why has its executive power become stronger and stronger? Why has Ping An become more and more responsive to market developments? "How has Ping An enabled employees from different backgrounds to work together happily?" ... This book attempts to answer these typical "questions on Ping An" based on wider and deeper thinking. It is a wrap-up of Ping An's achievements and experiences as well as a new starting point for the evolution of Ping An's corporate culture.
Words from the Heart of Ping An consists of the wisdom, sweat, and tears of all the employees of Ping An, the words from the hearts of Chairman Ma Mingzhe and his management team, and the "honest messages" from the management team to all the employees of Ping An. This book is intended to serve as a bridge for the hearts, which enables the employees of Ping An, in particular the newcomers, to share stories about Ping An's growth, exchange thoughts and ideas on business and management, deepen understanding of Ping An's corporate culture, merge into the big family of Ping An quickly, and stick to Ping An's strategies and goals firmly.
As China CITIC Press's recommended book of the year, this book has been prefaced by: Mr. Yuan Geng, former party secretary to the Administrative Commission of Shenkou Industrial Zone, Shenzhen, former executive vice chairman of China Merchants Group, and former honorary chairman of Ping An; Liu Hongru, the first chairman of China Securities Regulatory Commission, and former honorary chairman of Ping An; Dominic Barton, chairman and global CEO of McKinsey & Company; and Fred Hu, a famous economist and financial expert, former managing director and chairman of Greater China at Goldman Sachs.